The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.
Consumer Engagement Manager
WHAT MAKES UP MAC
MAC is the world’s leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY .
MAC celebrates diversity and INDIVIDUALITY – we are for All Ages, All Races, All Genders.
MAC is a proud COMMUNITY of professional makeup artists working together to bring our vision to life.
MAC is at the forefront of fashion TRENDSETTING , collaborating with leading talents from fashion, art and popular culture. Our Artists create trends backstage at fashion weeks around the world.
MAC believes in SOCIAL RESPONSIBILITY , with initiatives such as VIVA GLAM at the heart and soul of our unique culture
Offering now a great opportunity to join the team as to develop the social / digital part of the marketing plan and drive media campaigns execution.
Offering now a great opportunity to join the team as Consumer Engagement Manager to develop the social / digital part of the marketing plan and drive media campaigns execution.
You will develop and implement a seamless consumer event calendar in all retail touchpoints off- and online and manage CRM for counters and retailers in close relationship with the MAC marketing team.
Create local content calendar for social media accounts
Act as the social / digital expert for the brands in the affiliate, liaising with Affiliate Social / Digital manager, Online and Data Analytics
Answer questions and comments from community members in a timely manner (Instagram)
Assess brand presence on brand.com and retailer.com on monthly basis with Corporate online team
Keep up-to-date on latest social / digital best practices and tips
Propose disruptive ideas on how to increase the brand’s visibility online
Develop the social / digital and PR part of the marketing plan, and drive execution in close collaboration with CMM
Define and plan event calendar for top doors in collaboration with Retail team
Present plan and results during Sales team Meeting and Marketing Team Meeting
In charge of social / digital marketing budget allocation, update and monitoring
Work closely with the Online team and external advertising agency to ensure synchronized consumer communication
Work with key external partners (Facebook, Google), building partnerships, in coordination with the Digital Commerce and Marketing team
Localize and plan social media content and runs social media campaigns
Buy social media promotional advertising (through advertising agency)
Acts as the social media listener for the brand
Regularly share qualitative consumer feedback summaries with Marketing teams
Perform quantitative analysis on brand’s social / digital media performance
Drive the relationship with micro-influencers (amateur bloggers), organize retail social and consumer events
Coordinate with external PR agency on all influencer / editor / brand events and creating a full year PR calendar
Provide product information (translations) and product imagery for new launches on retailer.com
Adapt / translate global relevant content for the social networks
Create content when necessary with help of existing assets / third party according to budget allocation
Publish content with the appropriate targeting
Good analytical skills, a strategic vision and results oriented.
Excellent writing& verbal communication skills.
Huge passion andinterest in beauty and in digital/Social media.
3-5 years of relevantwork experience in consumer Marketing & Expertise in digital(Mandatory)
Relevant Experience indigital Agency, cosmetics, fashion and/or retail is a strong asset
Trilingual: Dutch,French and English
Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1926079
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