DATA, CRM AND Consumer Insights... Brand: Estée Lauder...... At Estée Lauder Companies we work with amazing brands... Estée Lauder, Clinique, Aramis & Designer Fragrances, M.A.C. Cosmetics,...
DATA, CRM AND Consumer Insights Manager
Brand: Estée Lauder Companies
At Estée Lauder Companies we work with amazing brands... Estée Lauder, Clinique, Aramis & Designer Fragrances, M.A.C. Cosmetics, La Mer, Bobbi Brown, Jo Malone, Darphin, Aveda, Smashbox, Origins, Tom Ford, Bumble & Bumble, Glamglow, Le Labo,...
DATA, CRM AND CONSUMER INSIGHTS Manager
The DATA, CRM and Consumer Insights Manager partners with brands, online and digital to define the consumer journey and establish key KPIs to measure success and drive best-in-class analysis.
You will track Online campaigns, including CRM & paid digital media programs, to maximize site traffic / sales and ROI to build a consistent Omni channel experience. In your role you will distill key insights from consumer, retail, shopper data and shares this with brands to enable them to improve their marketing activities and tap into new growth areas.
Digital analytics and CRM roadmap to support brand equity and growth
Partners with brands, online and digital to define the consumer journey (triggers definition, marketing pressure, relational program, loyalty program,…) and establishes key KPIs to measure success and drive best-in-class analysis
Supports the development and the refinement of the brand consumer database
Analyzes omnichannel performance to drive business strategy, profitability and future campaign investment
Gathers and analyzes complex datasets across various platforms to provide key insights on consumer preference, campaign performance and market competition
Is the key interface between the affiliate brand teams and the regional team to implement strategy in the affiliate
Advises commercial team to negotiate sharing of CRM data and insights with retailers
Metrics to assess success of campaign initiatives across consumer touchpoints
Build action plan for measuring campaign performance against predetermined success metrics for social and digital marketing and brick and mortar performance
Executes new analytics practices that augment consumer behavior knowledge and improve CRM/media targeting ROI
Provides ongoing digital data analysis on consumer behavior and engagement through quantitative and qualitative analytical tools
Supports presentation of key findings, insights and recommendations to Consumer Marketing partners and brand leadership
Data-informed storytelling and decision making
Gathers data and perform market research to assist in crafting compelling and insightful stories that help brand leadership further understand and engage consumers
Acts as an agent of change to demonstrate and encourage data-driven decision making and enable all teams to become more analytics minded
Gather and analyze complex datasets across various platforms to provide key insights on consumer preference, campaign performance and market competition
First relevant experience
Strong analytical skills
Relationship builder / Strong stakeholder management skills
(Data driven) Storytelling skills / inspirator
Trilingual: Dutch, French & English
Hands on mentality
Project management skills (handle multiple projects)
Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 204578
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