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Consumer Marketing Manager à Luxembourg

Consumer Marketing... Brand: Estée Lauder...... As Consumer Marketing Manager at The Estée Lauder Companies,... will build the 360° marketing plan both offline and online for the brand,...

Description du poste

Consumer Marketing Manager

Brand: Estée Lauder Companies

Description

As Consumer Marketing Manager at The Estée Lauder Companies, you

will build the 360° marketing plan both offline and online for the brand, in

coordination with Product Marketing, Trade Marketing, Merchandising and Online

teams. You will report to the General Brand Manager of the Brand.

  • Buildand drive the 360° marketing plan across all channels

  • DriveA&P mix optimization both trade and advertising by leveraging consumerinsights and trade activations synergies

  • Definethe consumer journey(s) combining all communication and distributionchannels on all consumer facing activations offline/online to offer aseamless consumer journey across channels

Key Activities

  • Buildthe 360° marketing plan for the brand, in coordination with ProductMarketing, Trade Marketing and Online teams, and defines the CRMstrategy, in collaboration with online​

  • Define marketing strategy based on analysis of competitivelandscape and trends in markets, customers, products, prices, andchannels to identify opportunities for growth and profit enhancement

  • Defineand align on the Consumer Calendar (launches, key shoppingmoments, retailers activities) for all channels, working closelywith internal and external stakeholders

  • Analyse,interpret and convert customer needs into brand strategy in a seamless wayboth offline and online

  • Deriveand adapt the Global/Regional marketing strategy to maximizelocal relevancy​

  • Definethe target consumer profile(s), adapting Global / Regional guidelines tolocal opportunities​

  • Translatelocal consumer insights into marketing and selling opportunities​

  • Defineand own the Consumer Journey(s), combining all communicationand distribution channels​

  • Definethe advertising and distribution mix for the upcoming year including thePaid, Owned, Earned and COOP

  • Workclosely with the Retail and Visual Merchandising teams on innovationand continuous improvement of in-store consumer experience​

  • Drive campaign performanceanalyses​

  • DriveA&P spend allocation while in charge of A&P budget andoptimization​

  • Contributesto LRP building, in particular A&P lines, with intent to maximizeeffective and efficient consumer-facing spend, monitoringand ensuring the best ROAS (Returnon Advertising Spend) ​

  • Managethe Consumer Marketing team, including Consumer Engagementand Influencer Management (ex PR)​

Qualifications

  • Backgroundin consumer driven industry, and/or in media agency, and/or retail(beauty) industry, preferably luxury brands

  • Broadknowledge of the digital world

  • Budgetand P&L management experience

  • Financial modelling andanalysis

  • Peoplemanagement experience and/or a talent for transversal management

  • Verystrong communication skills, creative/innovative thinking, excellent teamplayer and interpersonal skills

  • Customer-oriented,conceptual thinking out-of-the-box mindset – entrepreneurial approachis key

  • Analytical and numerate

  • Dareto dream big and can do so in long-term strategical way

  • Eyefor trends and innovation both offline and online

  • Experience with drivingagencies

  • Willingto travel to the Netherlands and Luxembourg

  • Wetarget at least 5 years’ experience

  • Excellentwritten and spoken communications in Dutch, English and French

  • Organizationskills and an orientation to detail, self-motivation, high energy level

  • Open-mindedness

  • Enthusiastic,Ambitious, go-getter with an eye for details

  • Demonstrate flexibility andagility

  • Buildstrong relationship with key stakeholders across all levels

  • Beingable to join the team around a joint purpose

  • Optimisticand can-do attitude with high energy level

  • Brilliant Execution Mindset

  • Abilityto lead energize & develop performing team

Job: Marketing

Primary Location: Europe, Middle East, Africa-Belgium

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2010220

Informations supplémentaires

Statut
Inactif
Lieu
Luxembourg
Type de Contrat
Jeune diplômé
Secteur
Vente au détail / Commerce / Distribution
Permis de conduire BE/EU exigé
Non
Voiture exigée
Non
Lettre de motivation exigée
Non

Vente au détail / Commerce / Distribution | Jeune diplômé

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