Doctoral researcher (PhD student) in the area of marketing / consumer psychology (impacts of... à Ottignies-Louvain-la-Neuve

Description du poste

Impacts of product design on consumers’ perceptions

In our modern societies, consumers are constantly having to choose products from wide ranges of possible alternatives, but with limited “resources” (in terms of time, motivation, and/or mental capacity). In such a context, the appearance of a product is crucial as it can largely influence consumers’ perceptions “automatically”, without requiring the increased levels of resources typically needed for examining explicit (written) information. This project will investigate how specific product design elements shape, images) can influence consumers’ responses emotion, health- or sustainability-related thoughts, sensory perceptions) at an “unconscious” level. It will be based on experimental studies carried out in laboratory and using methods drawn from the field of cognitive neuroscience. Example of related reading:


Offer Requirements

  • REQUIRED EDUCATION LEVEL Psychological sciences: Master Degree or equivalent Management sciences: Master Degree or equivalent
  • REQUIRED LANGUAGES ENGLISH: Excellent FRENCH: Good
  • Skills/Qualifications

  • Master degree (by September 2021 at the latest) in Psychology or Marketing (no other field).
  • Excellent results, at the very least maxima cum laude (‘distinction’).
  • Strong skills in quantitative data analysis (using SPSS).
  • Explicit interest in and motivation for scientific research.
  • Previous experience/knowledge regarding the experimental approach.
  • Good proficiency in English (at least B2 level of the European reference level).
  • Basic French (at least).
  • Personal skills including trustworthiness, quality-orientation, and creativity.
  • Candidates should not apply if

  • They do not meet ALL these requirements
  • They already applied to the similar job announcement released last year
  • (in these cases, their application will not be processed and no feedback should be expected)

    In addition to these formal requirements, shortlisted candidates will be evaluated on the basis of their CV, their academic references, and an interview.

    Informations supplémentaires

    Statut
    Actif
    Formation requise
    Autres
    Lieu
    Ottignies-Louvain-la-Neuve
    Heures de travail par semaine
    8 - 40
    Type de Contrat
    Temps plein/ CDD
    Date de publication
    04-07-2021
    Secteur
    Infirmerie
    Permis de conduire BE/EU exigé
    Non
    Voiture exigée
    Non
    Lettre de motivation exigée
    Non
    Langues
    Français

    Infirmerie | Temps plein/ CDD | Autres

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