Impacts of product design on consumers’ perceptions
In our modern societies, consumers are constantly having to choose products from wide ranges of possible alternatives, but with limited “resources” (in terms of time, motivation, and/or mental capacity). In such a context, the appearance of a product is crucial as it can largely influence consumers’ perceptions “automatically”, without requiring the increased levels of resources typically needed for examining explicit (written) information. This project will investigate how specific product design elements shape, images) can influence consumers’ responses emotion, health- or sustainability-related thoughts, sensory perceptions) at an “unconscious” level. It will be based on experimental studies carried out in laboratory and using methods drawn from the field of cognitive neuroscience. Example of related reading:
Candidates should not apply if
(in these cases, their application will not be processed and no feedback should be expected)
In addition to these formal requirements, shortlisted candidates will be evaluated on the basis of their CV, their academic references, and an interview.
Sélectionnez le secteur qui vous intéresse ci-dessous et n'oubliez pas votre adresse email!