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Customer Journey Expert / communication specialist Omnichannels à Bruxelles

Marketing & Communications Specialist –... Brussels, 80% - 100%... Weredefine banking. How about you? There hasnever been a more interesting time to work at ING. We’re on a journey that is...

Description du poste

Marketing & Communications Specialist – Omnichannel

Brussels, 80% - 100% fixedcontract

Weredefine banking. How about you?

There hasnever been a more interesting time to work at ING. We’re on a journey that is centredaround our customers, powered by technology and driven by smart, determinedpeople. All working to empower our customers to stay a step ahead in life andin business. Something we are very proud of and something we want you to be apart of!

Want to workfor a bank that values honesty, integrity and responsibility? Aresustainability, caring for others and thinking ahead part of your DNA? Do youwant to make the difference for our customers via our ? If so, then read on. Because ING might very wellbe your next employer.


Your role & work environment


As a Marketing & Communications Specialist you will develop, detailand implement internal and external communication campaigns and contributetowards the fulfilment of the ING+ deals service strategy.


As a Marketing & Communication Specialist, you could act in variousdomains, for example: Creation & production, Copywriting, Media &audiences management, Advertising, Content marketing, Social media &digital, Branding, Sponsoring & events, , Customer Journey within yourcampaigns.


Your key responsibilities

Forone of our innovative and beyond banking services you will be responsible for:

  • Defining the communication strategy & plan in close collaboration with the account manager
  • The end-to-end implementation of campaigns flow
  • The alignments and agreements between your team and the Centre of Expertise Communications and other Tribes
  • The Execution of communication actions on all internal/external channels (emails, banners, social media, branches, ING HQ, intranet,…)
  • The copywriting draft (in your native language) and the coordination of the translations, reviews.
  • Briefings and follow ups with external and internal agencies (for media creation, Social Media campaigns briefing, bannering, visuals and emails briefing,…)
  • The creation of simple webpages via internal ING’s CMS (after training)
  • The content set-up, follow up and renewal of deals in the platform
  • The monitoring of campaigns performances in collaboration with our data analyst
  • The optimization of the communication flow (segmentation & targeting according to analytics)


We are looking for: 

A colleaguewith a talent for taking it on andmaking it happen, enthusiasm for helping others to be successful and aknack for always being a step ahead.In other words, you strive to bring fresh ideas to life and embrace challengesin a fast-changing and complex environment. You are a naturally collaborativeperson who listens and invests in other to achieve common goals. You love tochallenge the status quo and are eager to propose creative solutions.

As a Marketing Communication Specialist, youwill also need to:

  • Be able to influence peers
  • Be a team player
  • Be passionate about our customers and know how to manage the different aspects of the marketing-communication mix;
  • Have a creative and conceptual mind set
  • Be able to create impactful communication
  • Have an excellent sense of precision, a keen eye for detail and a good sense of organization
  • Be result oriented – on time & on budget
  • Be very good in all communication related skills : observe, listen, translate in simple words, written and oral communication
  • Have a Master Degree in business/economics/marketing/communication and/or 1 to 4 years of experience in a marketing role, a communication, a public relation or translation role.
  • Having an additional expertise in one of the following domains is an asset: Copywriting; Media & audiences management; Advertising; Content marketing; Social media & digital; Branding; Sponsoring & events; Creation & production
  • Fluent in French, Dutch and English.


We offer you 

A brand new position in a bankempowering people to develop their skills and an exciting challenge for peoplewith an entrepreneurial attitude.

The possibility to develop yourskills thanks to the expertise of our international teams, and our knowledgesharing culture.


Informations supplémentaires

Permis de conduire BE/EU exigé
Voiture exigée
Lettre de motivation exigée

Bruxelles | Brussel

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